Scaling Smarter: Empowering Partners to Deploy AI with Ease - Six Five On the Road
The tech landscape is evolving at breakneck speed, and at IBM Think 2025, the message was clear: Organizations must adapt to thrive. ⚡
The Futurum Group Chief Strategy and Research Director, Tiffani Bova, sat down with Kareem Yusuf Ph.D, Senior Vice President, Ecosystem, Strategic Partners & Initiatives at IBM for a discussion on the critical choices facing the partner ecosystem today, and how IBM is supporting their partners through the transformative waves of AI technology. As AI continues to redefine enterprise landscapes, IBM is working strategically to help partners navigate and leverage these changes for growth and scalability.
Key takeaways include:
🔹The Rise of the Specialized Partner: IBM’s partners can no longer afford to be generalists. The conversation highlighted the increasing need for specialization and deep expertise in specific areas to deliver value in today's complex technological environment.
🔹AI as a Catalyst: The rapid advancement of AI is forcing partners to make strategic decisions about where to focus their efforts, whether it's in developing AI-powered solutions, providing AI-related services, or integrating AI into existing offerings.
🔹The Customer Imperative: The discussion underscored the importance of understanding customer needs and delivering solutions that address specific business problems, emphasizing the shift towards a more consultative and outcome-oriented sales approach.
🔹Embracing the Platform Era: Partners navigating the evolving platform landscape, leverage IBM's platforms and other technologies to build and deliver comprehensive solutions that meet the demands of the modern enterprise.
Learn more at IBM.
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