Brenda Bown is the Chief Marketing Officer (CMO) of Business AI at SAP, leading a team of marketing and business experts that bring to market Business AI innovation that is embedded across SAP’s platform and suite of applications. Together with her team, she brings to life the value of AI for customers and partners globally and across industries through functions such as product marketing, learning and community, events, campaigns, among others. Brenda has over 20 years of technology industry experience, specifically enterprise applications, and has a relentless focus on solving customer needs with the latest innovation. Before joining SAP, she held CMO roles at Salesforce leading some of its Cloud offerings and at Microsoft, leading the Business Applications and Power Platform business. She holds a degree in Economics from ITESM & Carnegie Mellon University and a master's in business administration from Thunderbird School of Global Management.
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Six Five Summit Sessions
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How Enterprises Can Be AI Frontrunners
Even though we are in the AI era, data surprisingly suggests most companies have not moved beyond pilot projects to scale AI across their business. But those that have are separating themselves from the pack. They are outpacing peers in growth, ROI, efficiency, and employee satisfaction. How can enterprise leaders be frontrunners who use AI and agents to gain a competitive advantage? Brenda Bown, CMO for SAP Business AI, explains what it takes to move from experimentation to scaled impact—with a focus on embedding AI in applications to drive top and bottom-line results.
Decode Summit Sessions
