Enterprises are rethinking creative workflows as AI reshapes how content gets produced, governed, and measured. Elliot Sedegah, Director of B2B Product Marketing and Strategy at Adobe, joins Keith Kirkpatrick of Futurum to unpack what separates organizations capturing measurable ROI from generative AI from those still stuck in fragmented experimentation.

Layering AI onto legacy service architecture produces incremental improvements on a model that was not designed for autonomous resolution at scale. In this Six Five On The Road conversation at Zendesk Relate 2026, Vishnu Parimi, VP of Product at Zendesk, joins Keith Kirkpatrick and Melody Brue to examine what AI-native service operations actually require: unified resolution systems, specialized agents built for domain-specific workflows, and governance embedded into the architecture from the start rather than retrofitted after deployment.

Incremental automation has reached the limits of what it can deliver for enterprise service organizations. In this Six Five On The Road conversation at Zendesk Relate 2026, Zendesk CEO Tom Eggemeier joins Keith Kirkpatrick and Melody Brue to examine the shift toward autonomous service operations, why specialized AI agents are replacing generalist automation, how resolution-based pricing is rewriting the economics of the service platform market, and what enterprises must do now to prepare for an increasingly agentic CX environment.