IFS Loops CEO Somya Kapoor joins Keith Kirkpatrick to explain why agentic digital workers stall between pilot and production, and why governance, escalation design, and change management now shape adoption more than building agents does. Drawing on new Futurum research, she shows how enterprises can start with imperfect data and redirect reclaimed capacity toward growth.

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Enterprises are rethinking creative workflows as AI reshapes how content gets produced, governed, and measured. Elliot Sedegah, Director of B2B Product Marketing and Strategy at Adobe, joins Keith Kirkpatrick of Futurum to unpack what separates organizations capturing measurable ROI from generative AI from those still stuck in fragmented experimentation.

Layering AI onto legacy service architecture produces incremental improvements on a model that was not designed for autonomous resolution at scale. In this Six Five On The Road conversation at Zendesk Relate 2026, Vishnu Parimi, VP of Product at Zendesk, joins Keith Kirkpatrick and Melody Brue to examine what AI-native service operations actually require: unified resolution systems, specialized agents built for domain-specific workflows, and governance embedded into the architecture from the start rather than retrofitted after deployment.