Varun Parmar, SVP and GM of Adobe GenStudio and Firefly Enterprise, joins Patrick Moorhead and Daniel Newman at Adobe Summit 2026 to discuss how Adobe is transforming the content supply chain into an agentic operating layer. The conversation covers Adobe Brand Intelligence, deterministic Firefly Creative Production workflows, the five-pillar GenStudio architecture, and the Adobe-NVIDIA partnership bringing 3D digital twins into enterprise marketing production.

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Varun Parmar, General Manager at Adobe, shares his insights on Adobe GenStudio's role in transforming content production through Agentic AI, illustrating a leap beyond traditional automation.