Alex Smith

Vice President & Practice Lead, Channels & Go-to-Market

The Futurum Group

Alex Smith is Vice President & Practice Lead, Channels & Go-to-Market at the Futurum Group. He is responsible for establishing and maintaining the Channels Research program as part of the overall Futurum GTM and Channels Practice.

Recent Videos

Digital-First Growth: A Product-Led Marketplace Journey - Six Five On The Road

Aaron Newman, CEO at Cloud Storage Security, joins Alex Smith to discuss the company’s product-led growth strategy on AWS Marketplace, detailing how digital-first tactics have accelerated customer acquisition and created a scalable path for success.

Maximizing Potential Through AWS Marketplace - Six Five On the Road

Thomas Zaki, Global Director of Deal Desk & Sales Operations at Varonis Systems, joins Alex Smith to discuss how Varonis leverages AWS Marketplace to expand globally, streamline customer acquisition, and optimize regional go-to-market strategies.

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AWS Marketplace: AI, Procurement, and the Future of Partner Solutions – Six Five On The Road

Matt Yanchyshyn, VP, AWS Marketplace & Partner Services at Amazon Web Services, joins Alex Smith to discuss how AI is reshaping IT procurement, partner strategies, and the customer experience in AWS Marketplace. Hear practical insights and actionable guidance from AWS leadership.