Tiffani Bova
Chief Strategy and Research Officer
The Futurum Group
Ranked for the last six years in the Top 50 Business Thinkers in the world by Thinkers50, Tiffani Bova is a thought leader who Forbes says “reshapes our perception of growth.”
As both a practitioner and academic she offers a unique perspective and has helped lead the tech industry through several evolutions over her nearly 30-year career as Salesforce’s former Growth and Innovation Evangelist, and previously as a Distinguished Analyst and Research Fellow at Gartner and a sales, marketing and customer service executive for start-ups and Fortune 500 companies. She is the author of two Wall Street Journal bestsellers: GrowthIQ and The Experience Mindset.
Recent Videos

IBM's Channel Chief on AI Maturity, Ecosystem Strategy, and Building Kareem.ai
Kareem Yusuf Ph.D, SVP, Ecosystem, Strategic Partners & Initiatives at IBM, joins Tiffani Bova at IBM Think in Boston to discuss how AI maturity is reshaping partner ecosystems, how IBM is deploying AI inside its own channel operations, and what it actually took to build Kareem.ai, an internal channel health analytics tool now in active pilot.

Transforming Retail SMBs with Practical AI, Security, and Scale
Retail SMBs are under pressure to deliver seamless customer experiences while managing tighter margins and limited resources. AI offers a path forward, but only when applied to specific operational challenges.
This conversation explores how targeted AI use cases, integrated security, and ecosystem partnerships are reshaping how SMB retailers compete and scale.

