
The Orchestrators is a six-part documentary series from Six Five Media, presented in collaboration with IBM, exploring how leading enterprises are turning AI ambition into measurable business outcomes.
Featuring leaders from IBM, Riyadh Air, Nestlé, Oracle, and other global organizations, each episode builds on the last, moving from vision to execution to measurable impact.
Whether you're a CIO, CTO, CDO, or business leader responsible for enterprise transformation, The Orchestrators offers an inside look at the strategies, partnerships, and execution disciplines defining the next generation of AI-enabled enterprises.

Nestlé's SAP modernization consolidated its global platform — but exposed that technology upgrades alone do not resolve accountability gaps, integration overhead, or execution speed. In this Six Five Virtual Webcast with IBM, David Mullen, Head of Strategic IT Sourcing at Nestlé, details how the company rebuilt its operating model around a vertically integrated delivery structure, outcome-based commercial agreements, and a single prime integrator — redefining what enterprise IT sourcing looks like at 200-country scale

79% of executives expect AI to significantly contribute to their revenue by 2030. Only 24% know what those revenue streams will actually be. Salima Lin, Managing Partner at IBM Consulting, and Dalia Tarabay, EVP of Corporate Strategy at IBM, tell Daniel Newman why that gap, not the technology itself, is what's holding most CEOs back from turning AI into real strategic advantage.